Typographic Logos: Typography and Lettering for Logo Design

Learn the beginning to end process for creating your own custom type-based logo.

Typographic Logos: Typography and Lettering for Logo Design

Price$69.00

SchoolUdemy
ScheduleOn Demand
LocationOnline
Duration1.5 hours
Credits0
Enroll
Rating
Reviews10
Popularity2815 Registered
In CertificateNo
Difficultyintermediate level
EffortN/A
Course DetailsCourse FAQ

Typographic Logos: Typography and Lettering for Logo Design

Categories:
Design

Learning and improving upon your type-based logo designs is one of the most important investments you can make in your design career. In this course we'll go over the entire process of creating a type-based logo, from idea to implementation. Let's get started!

In this course we'll cover:

  • How to find and apply inspiration
  • Learn the Digital and Analog Tools you'll need to create your logos
  • Use both Traditional and Untraditional tools to create your logo
  • Special techniques to refine your design
  • How to structure letterforms and overall composition
  • Sketch design thumbnails
  • Create a clean vector design
  • Implement color theory, shading, and add a 3D effect
  • How to add texture in Photoshop and Illustrator

Then it's up to you to take these methods and create something incredible!

As a bonus, you will also receive:

  • 26 Bitmap Textures to use in Illustrator
  • 26 Photoshop Brushes to add texture to your own designs
  • A collection of vector halftone gradients
  • The finished "Typographic Logos" design in vector format

Course Details

Introduction to Typographic Logos
online
chapter
On Demand
Welcome
online
lecture
<p style="">Lecture 1 will give you an idea of the kind of lettering styles that will be taught in this course. These logotype designs can be used for company logos, t-shirts, apparel, book covers, posters, products, packaging, and marketing. </p>
On Demand
Why make custom lettering?
online
lecture
<p> Anyone can use a font to create a basic logo. But to make something truly special, you need to know how to customize your design to make something new and different. </p>
On Demand
Typographic terminology
online
lecture
<p style="">What&#039;s the difference between a typeface and a font? What&#039;s the difference between lettering and typography? How about logotypes versus logo marks? In Lecture 3, we discuss different terminologies and what they mean in the world of type design. </p>
On Demand
The business of logo design
online
lecture
<p style="">Lecture 4 covers how much to charge for different kinds of logo and logotype designs. There are a few fun anecdotes about designers who have charged very little and ones who have billed quite a large amount for some famous designs. </p>
On Demand
Inspiration and planning your design
online
chapter
On Demand
Examples of type and lettering designs
online
lecture
<p> In Lecture 5, I give some examples of where to find inspiration and beginning to plan your design. I also talk about what is appropriate when attempting to balance the fine line of borrowing ideas, emulating designs, and just being inspired. </p>
On Demand
Pinterest
online
lecture
<p> Lecture 6 is about one of my favorite digital archiving tools. Pinterest is the best way I&#039;ve found to categorize design inspiration so that you can go back and find it when the need arises. </p>
On Demand
How to apply your inspiration
online
lecture
<p> In Lecture 7 I&#039;ll talk about gathering inspirational designs to create a mood board and plan out your design. </p>
On Demand
Tools and materials
online
chapter
On Demand
Analog tools
online
lecture
<p> Your designs are only as good as your tools! In Lecture 8, I&#039;ll talk about my favorite non-computer tools... and why they are so great. Check out the attached PDF for the analog materials list that includes some links to these items. </p>
On Demand
Digital tools
online
lecture
<p> Computers are best used as another tool, just like pencil and paper. Lecture 9 is about my list of favorite electronic gadgets. </p> <p> I will also discuss some &quot;fun&quot; materials. These are non-traditional items in the world of lettering and logotype design. Have a look at the attached PDF for lists and links of these tools. </p>
On Demand
Structure of a type-based logo
online
chapter
On Demand
Letterforms and compostions
online
lecture
<p style="">When designing typographic logos, you need to keep in mind the shapes of your letterforms. Lecture 10 is a discussion about the different type styles and how to create an appealing composition. It is important that logotypes are &quot;self-contained graphics.&quot; </p>
On Demand
Demonstration: Creating a typographic logo
online
chapter
On Demand
Thumbnails and bringing your design into the computer
online
lecture
<p style=""> How to bring rough thumbnail sketches into the computer and create a foundation of lettering that will be refined later in the process. </p>
On Demand
Sketching techniques
online
lecture
<p style=""> Take the logotype structure that was created in the computer and see how to refine it by sketching over it in pencil. You will also learn a new sketching technique. Have a look at the attached PDF for a closer look. </p>
On Demand
Making vector lettering
online
lecture
<p style=""> Now that we have a refined pencil sketch, we will take it back into the computer and draw the vector paths in Adobe Illustrator. </p>
On Demand
Refining the inital design
online
lecture
<p style="">Improve the design by going over it with another level of refinement. Don&#039;t be afraid to go back and forth between computer and pencil &amp; paper multiple times. </p>
On Demand
Adding shading
online
lecture
<p style=""> Learn how to add dimensional shading to make the layers look as if they overlap. See attached file to download vector halftones. </p>
On Demand
Making a 3D effect
online
lecture
<p style=""> In Lecture 16, you will learn how to make a quick 3D effect for your type to make it pop off the background. Once you have a 3D design that you like, you will see how to transform that into clean vector paths. </p>
On Demand
Colorways
online
lecture
<p> As a logotype designer, you need to make your design look great on various colored backgrounds. For instance, your design should be legible and appealing on a white background, a black background, and any other color in between. </p>
On Demand
Using bitmap textures in Illustrator
online
lecture
<p> Bitmap textures are the best way to add weathering and distress to your designs in Illustrator. These have built-in transparency and are easy to recolor. Download the attached file for some free textures that you can use in your designs! </p>
On Demand
Adding texture with Photoshop brushes
online
lecture
<p style=""> How to prepare your design in Illustrator and export it into layers for Photoshop. You will learn the easiest and fastest way to texture your design with Photoshop Brushes! A set of Photoshop Brushes that you can use with your designs is included. </p>
On Demand
Conclusion
online
chapter
On Demand
Closing thoughts
online
lecture
<p> A quick recap of the main principles taught in the course. The possibilities of what you create are endless! Now it&#039;s up to you to decide what you would like to make :) Be sure to look at the attached files for each lecture to make sure you didn&#039;t miss any of the extra resources and free downloads. </p>
On Demand

FAQ

Q. How long do I have access to the course materials?

A. You can view and review the lecture materials indefinitely, like an on-demand channel.

Q. What is the refund policy on the course?

A. We like to keep our users happy, so we have a 30-day no questions asked refund policy. Send an email to [email protected] for refund requests.

Q. Can I take my courses with me wherever I go?

A. Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!


Reviews of Typographic Logos: Typography and Lettering for Logo Design

  1. Posted by Justyn| March 21, 2016

    Watched through almost all of the course. He keeps you engaged and interested the entire time! He knows what he's talking about and has great techniques he's showing you The only thing I wish there was more of was sort of a project that you had to do using his techniques where he did his version and you did your own. Then you would be able to post it via the class forums and get feedback etc.

  2. Posted by Ezmat Ula| March 19, 2016

    Best best best a new horizons for graphic designer who work as a typographic logo designer. This is a new touch for us.

  3. Posted by Adrian DeBarros| March 13, 2016

    Great in-depth walk through on typography design. Thank you very much!

  4. Posted by Lara Solangon| March 10, 2016

    He is delivering just basic information about graphic design and not necessarily teaching anything that can't be easily found on the internet.

  5. Posted by Theresa Santa| March 10, 2016

    Feeling inspired. Thank you. For this course, I think you really need to have a solid understanding of Illustrator, so you don't feel lost when the instructor is using Illustrator tools. I can see where a total beginner would feel quite intimidated at that point. But if you are comfortable and understand Illustrator, take this class. It was very inspiring and helpful. Great tips and techniques. Great JOB!

  6. Posted by Daniel Rarela| March 02, 2016

    Ray is very thorough with his teaching - would love to see more lessons where he goes more in depth with different styles of type!

  7. Posted by Shanna W Whelchel| March 02, 2016

    I really love how you go over a broad view of all the design aspects incorporated. It was really informative and helpful! You weren't too quick to go through steps, which can really be a drag with a lot of online classes and tutorials. Thanks!

  8. Posted by Budi| February 28, 2016

    awesome course, take me to next level

  9. Posted by Charles Dobbs| February 26, 2016

    How do I get the certificate for all completed?

  10. Posted by Bryan McShaw| February 25, 2016

    Fantastic! Step by step on how to all but create anything logo related. Love it.

Course provided by: Udemy